SUBTYPE Store Sydney

GL 350 George St
Sydney, NSW 2000

SUBTYPE Sydney is located at 350 George Street, Sydney, Australia.

View the gallery here

SUBTYPE opened its first door in 2014 on Palings Lane in the heart of the Sydney CBD. The minimalist space became a beacon for sleek sneakers and ready-to-wear apparel collections from local and global streetwear labels. Moving to Melbourne, at the end of 2018, saw the close of one of Sydney’s most prized boutiques, until now. SUBTYPE Sydney is back and only a stone’s throw from its former hideout in the heart of Sydney CBD.

The new 250sqm space blends ornate architecture of the 125+ year old building with cutting-edge design. Composed by Melbourne’s NOISE NOISE NOISE design studio, the immersive new space showcases the DNA of SUBTYPE Melbourne and Auckland stores through illuminated sneaker galleries, curved forms, soft textures and unique activation spaces. The juxtaposition of this new Sydney space creates an unforgettable experience that will amaze everyone that visits.

“With respect to the heritage overlay, we present a memorable conceptual retail space for SUBTYPE with their signature sense of playful allure, unexpected tactility, digitally inspired materiality and utmost confidence with colour” says store designer Blair Cooper.

Within you can expect to find new seasonal collections from Aries, New Balance, NikeADER Error, CP Company, Salomon, Drôle De Monsieur, Carhartt WIP, adidas, Common Projects, Suicoke, Napa by Martine Rose, Levi's Authorised Vintage, Vans, Ksubi + plenty more.

Opening hours

  • Monday 10:00 am - 6:00 pm
  • Tuesday 10:00 am - 6:00 pm
  • Wednesday 10:00 am - 6:00 pm
  • Thursday 10:00 am - 9:00 pm
  • Friday 10:00 am - 7:00 pm
  • Saturday 10:00 am - 7:00 pm
  • Sunday 11:00 am - 6:00 pm