Our Story

SUBTYPE is a unique destination in Sydney and here online.
Our store is a curated gallery experience showcasing limited, meticulously selected sneaker styles from the very best collections globally. Our rationale is simple – we love sneakers. Our sneaker criteria is based on exclusivity, creativity and innovation.
The method for Subtype is also elegant in it’s simplicity – Our offering is a curated selection that tells a complete story.
Our goal is to have you visit our sneaker gallery in Sydney (or here online) and fall in love with every style on offer – as we did during the selection process. We’re extremely grateful and humbled by the support we’ve received on this journey – from participating brands, to sneaker-lovers everywhere – we thank you sincerely.