Subtype

WHAT'S OLD IS NEW: LEVI'S AUTHORISED VINTAGE

10.08.20

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AS LIFE SLOWLY RETURNS TO NORMALITY IN NEW ZEALAND, THE SUBTYPE AUCKLAND TEAM WERE RECENTLY TREATED TO A PERSONALISED INSIGHT INTO THE LEVI'S AUTHORISED VINTAGE RANGE BY THE 160+ YEAR OLD CALIFORNIAN LABEL. PIZZA, BEERS AND WINES WERE SHARED AMONG OUR FRESH-FACED TEAM AS SOME SERIOUS DENIM TALK UNFOLDED.

LEVI'S IS A BRAND RICH IN HISTORY AND STORYTELLING AND WE FOUND THAT OUT FIRSTHAND AS THE STORY OF LEVI'S AUTHORISED VINTAGE WAS UNRAVELLED.

LEVI'S AUTHORISED VINTAGE, OR LAV AS THEY CALL IT AT LEVI’S, IS THE RE-POSSESSED COLLECTION OF JEFF FULLER, A DENIM AFICIONADO AND VINTAGE STORE OWNER OF 20 YEARS. FULLER OWNED THE SINGLE LARGEST COLLECTION OF MADE-IN-USA LEVI'S BETWEEN THE ‘80s - ‘90S TOTALLING OVER 65,000 PAIRS. WHEN IT CAME TIME FOR RETIREMENT, WHO BETTER TO CLAIM BACK THE COLLECTION THAN LEVI'S THEMSELVES. CAREFULLY HANDPICKING 50,000 STYLES FROM THE ASSORTMENT, LEVI’S THEN LOVINGLY REPAIRED AND REVIVED EACH PIECE ENSURING THAT PRE-OWNED ONE-OF-A-KIND DNA REMAINED INTACT.

EVERY PIECE OF CLOTHING IN THE LAV COLLECTION WAS PRODUCED IN THE USA BETWEEN 1980-1999 AND WORN AT SOME STAGE BY DECADES-OLD DENIM LOVERS. COMING FULL-CIRCLE, LEVI’S AUTHORISED VINTAGE RETURNS TO THE WORLD TO LIVE ANOTHER LIFE. SHOP OUR AUTHENTICALLY VINTAGE ONE-OF-KIND DENIM JEANS AND JACKETS IN STORE NOW AT SUBTYPE AUCKLAND. MELBOURNE + SYDNEY COMING SOON.


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VISIT SUBTYPE AUCKLAND