SUBTYPE Store opened its first door in 2014 on Palings Lane in the heart of the Sydney CBD. Located beneath the buzz of the illustrious Ivy Bar, the minimalist space became a beacon for sleek sneakers displayed on LED suspended platforms and quality ready-to-wear pieces from local and global streetwear labels. Moving to Melbourne at the end of 2018 saw the close of one of Sydney’s most prized boutiques, until now. We're returning in November 2020 only a stone’s throw from our former hideout – 350 George Street.
Californian streetwear label Chinatown Market team up with Lacoste for an edgy new collaboration with a nostalgic touch. They’ve taken the French label’s iconic crocodile logo and augmented it into a refreshing new streetwear collection full of flair.
AS LIFE SLOWLY RETURNS TO NORMALITY IN NEW ZEALAND, THE SUBTYPE AUCKLAND TEAM WERE RECENTLY TREATED TO A PERSONALISED INSIGHT INTO THE LEVI'S AUTHORISED VINTAGE RANGE BY THE 160+ YEAR OLD CALIFORNIAN LABEL. PIZZA, BEERS AND WINES WERE SHARED AMONG OUR FRESH-FACED TEAM AS SOME SERIOUS DENIM TALK UNFOLDED.