Built by Jerry Lorenzo in 2013, the Fear of God brand a representation of his deeply religious upbringing conflicting with his work in an industry that is plagued by vanity. The brand was originally not built to be made for mass-sales and commercial success but has quickly become a staple brand in the fashion industry. The garments are timeless, wearable, durable and have become an emblem of contemporary culture. Fear of God pays respects to craftsmanship with the pieces being made with high-grade materials. Styling the iconic Fear Of God Essentials pieces are easy as the colours are simple yet iconic. Colour blocking made easy. The earthy, tonal and pastel colourways are simply paired with a pair of sneakers and accessories to add your own flare to it.