In the 1990s, Carhartt started to become popular among streetwear enthusiasts and fashion designers and the brand started to appeal to a wider audience. Nowadays Carhartt is considered a streetwear and lifestyle brand, but it still produces the same high-quality durable workwear that it has always been known for. Carhartt is still a family-owned company and continues to operate with the same commitment to quality and durability that has defined the brand for over 130 years. Shop SUBTYPE's full range of New Arrivals and Releases to keep up-to-date head-to-toe with drops from both apparel and footwear.